Every self made entrepreneur has their own stories of struggles ups & downs how they have overcome their fears and standing strong to face everything that comes and they have their own success mantra for their achievements. One such personality who is a founder, CEO and executive chairman of sundial brands; founder and chairman essence ventures named Richelieu Dennis who is an investor, entrepreneur is very passionate about entrepreneurship.
HOW IT STARTED
Richelieu Dennis was born on 25th February 1969 in Liberia. Richelieu Dennis mother Mary moved from Liberia for his education. where they use to prepare soaps and earn money for their well being. He always had determination inside that he wanted to do something big in his life. After his schooling without having a second thought he joined Babson college in Massachusetts which is very famous for its entrepreneurs mentoring and after college he use to go home Liberia where he started citrus farming. After his graduation 1991 the mother and son Choose to stay in US.
Only using his grandmother’s formula Dennis and his mother started sundial brands from their home. They use sell in street also Dennis friends use to help him in sales department slowly the product which is a women beauty product has came into lime light and demand has increased to chain suppliers to local shops, from bigger ware houses to products were in wide range of demand from 2000. Company has extended up to multinational level.
Richelieu has achieved awards for his beauty product entrepreneur skills. People talk about his hardworking times skills how he started his start up and how he and his mother has made it possible with all determination and confidence in them.
Sundial beauty products has been expanding around countries in Africa. 51% of the company shares are owned by his mother. He has been raised his earnings and also get salary from Unilever as the brand CEO.