Change is the only constant. This notion is applicable in every field, even in the legal industry. Wit changing times, every industry needs to adapt and come up with inventive ideology. If you are not a trend setter in your industry, you have got to be a trend follower. Failure to do so will lead your firm to obsoleteness. Here, are a few law firm marketing trends that are currently ruling the market.
Customer Relationship Management (CRM)
Nearly 70 percent of the law firms have adopted the policy of CRM. CRM solutions help a law firm grow using software tools. CRM solutions are complex for lawyers, so the trend is taking time to catch up but utilization rates will be touching peaks in the future.
Content marketing is not only a law firm marketing trends, it’s everywhere. It is one of the best ways to capture maximum traffic on your website, delivering quality content. It helps law firm in obtaining leads and generating sales. But to shine among all, your website should deliver diversified content with some audio-visual aid. Images and videos seek attention more easily than written content.
Power of Linkedin
Linkedin a professional social media platform. It is an online platform that serves the purpose of professional networking i.e. employees posting CV and employers posting jobs. It helps the user to create connections. Lawyers have started to realise the power of Linkedin. Many have posted their profiles on the website and it helps them boost their firm and capture more leads. You can obtain a lot of traffic on your website through Linkedin.
Moving to the cloud
With rising security issues, many people from the legal industry have shifted to cloud for safer storage. Cloud based solutions help user to keep track of their time, billing the clients as per the hours devoted to their case, organising and managing the rest.
Mobile Optimised Sites
Maximum clientele is achieved through mobile searching. Mobile traffic has transcended the traffic obtain through desktops. Your website should be mobile-friendly i.e. mobile optimisation is a must now.