A Radio caters to the listening needs of all ages, strata and gender. There is something for each and every one. Unlike the olden days where people used take time out to specifically listen to the radio to get information of the status of the country and world or listen to the commentary of their favourite sporting events or their favourite songs. Nowadays people are constantly are on the move hence internet radio has found popularity.Internet radio has bridged that gap.
Right in the car, to taking a jog in the park or on your treadmill you can just tune in to your favourite station and enjoy whatever they are doing.You can get the similar experience as a dedicated service as you would from a traditional radio. It now become a big business as many listeners are tuning in.
How the popularity is rising
The youngsters find it cool to listen to the latest song and get information. As the youth have shorter attention spans, there are many youth centric programs to get them hooked to the internet radio. The old timers have found a new way to connect back to nostalgic moments. There was a time radio was the mass media where people could just some form of entertainment long before internet exploded into the scenario.
It is bringing back the people to connect together by making people listen to their favourite things of the past, present and in between. There have been surveys conducted and it has been found there are listeners increasing per week and they all have their favourite slots. There is also live interaction where the listeners can participate and get to talk to the host, win prizes etc. Internetradio is here to stay.
Though there is a sharp rise in teen listeners to teen themes for obvious reasons, there others who now are falling back other stuff such sports information or news which old timers find it easier to keep abreast with the latest going ons.
It has become the most economical way of delivering message to a larger audience. There are ways you can craft your own radio shows and broadcast them by means of blog talk radio, so the traditional cut out of how a radio has to function has transformed in leaps and bounds and the changing tastes of audiences has made online radio relevant.
The right kind of content will passively push the listener to do better and he/she may get hooked by seeing that it has boosted their productivity from emotionally motivating to actually make an effort to get people to do things.