SEO

Change is the only constant. This notion is applicable in every field, even in the legal industry. Wit changing times, every industry needs to adapt and come up with inventive ideology. If you are not a trend setter in your industry, you have got to be a trend follower. Failure to do so will lead your firm to obsoleteness. Here, are a few law firm marketing trends that are currently ruling the market.

Customer Relationship Management (CRM)

Nearly 70 percent of the law firms have adopted the policy of CRM. CRM solutions help a law firm grow using software tools. CRM solutions are complex for lawyers, so the trend is taking time to catch up but utilization rates will be touching peaks in the future.

Content Marketing

Content marketing is not only a law firm marketing trends, it’s everywhere. It is one of the best ways to capture maximum traffic on your website, delivering quality content. It helps law firm in obtaining leads and generating sales. But to shine among all, your website should deliver diversified content with some audio-visual aid. Images and videos seek attention more easily than written content.

Power of Linkedin

Linkedin a professional social media platform. It is an online platform that serves the purpose of professional networking i.e. employees posting CV and employers posting jobs. It helps the user to create connections. Lawyers have started to realise the power of Linkedin. Many have posted their profiles on the website and it helps them boost their firm and capture more leads. You can obtain a lot of traffic on your website through Linkedin.

Moving to the cloud

With rising security issues, many people from the legal industry have shifted to cloud for safer storage. Cloud based solutions help user to keep track of their time, billing the clients as per the hours devoted to their case, organising and managing the rest.

Mobile Optimised Sites

Maximum clientele is achieved through mobile searching. Mobile traffic has transcended the traffic obtain through desktops. Your website should be mobile-friendly i.e. mobile optimisation is a must now.

In this age of cut throat completion it is very important to have an online presence be it a small or a big business. But just having a website does not suffice the need as equally important is its visibility. Before making a purchase decision people tend to go online hence it is important that your business has a good visibility. Here in such scenario the concept called SEO comes into picture. Referred to as search engine optimization it is a process of getting traffic on to your website thereby increasing it’s ranking on various important search engines. The major search engines that have an impact include names like Google, Yahoo, Bing, etc. The first step to rank higher on the search engines is t build a SEO friendly website.

SEO techniques

Now this job is generally carried out by a person better known as the SEO specialist. He is the person who is qualified to review and analyse your website and suggest changes. Ideally he is the person who helps in increasing the quality and quantity of traffic on to your website. Some of the key functional areas of a SEO specialist include complete analysis of the client website and provide recommendations regarding the structure of the website. He is also required to work with the client in optimizing certain keywords for the website. This should be done with the objective of increasing rankings in future. After a thorough analysis of the website he or she is required to design a plan on the on page and off page SEO techniques required to enhance the quality of the website. These are a few of the KRA’s of a SEO specialist. But the actual work is much more then this and last but not the least the person is required to continuously monitor the client’s website. This helps evaluating the performance of the website across all the major search engines.

Since March 2013, it’s been recorded that Facebook has 1.11 billion users. For an online business, t5he potential reach is astounding, but some business owners aren’t using Facebook effectively as a tool for marketing.

Social media is one of the best ways to market the products and services of your business, especially to build a reputation online. For driving traffic to your website, create brand awareness, increasing sales and engage more customers, you just need to do it in a right way.

If you’re ready to learn more about social media marketing and also the way to maximize your marketing strategies on Facebook, scroll down and read!

Facebook Marketing

  • Begin with a Facebook marketing plan: If you’re just a beginner to Facebook marketing, it’s good to familiarize yourself with the opportunities afforded by this platform to promote your business. After that, you can decide which ones are the best for your business.

It’s true that all the online business’ and their customers aren’t same. You need to ask yourself what is the target audience for your business and what do you know about their interests?When you start marketing your business online, the information related to the discounts, deals, contests, quizzes and coupons will help you match your audience.

  • Define your goals:So now you learn everything about your target audience including their interests. Now it’s important to plan and define your goals you want to achieve by marketing your business on Facebook. You have to plan how to engage more people to your brand. You must have a goal related to increasing the engagement, and you have to write it before you start running a campaign on Facebook.
  • Choose the right strategy for marketing on social media:There are a number of techniques and methods that you can use for marketing your business via social media. All the information you gathered about your target audience, you need to use it for some research to develop a strategy for marketing your business online.

Everyone loves the thing that they get for free. You just need to make sure that whatever you are going to give away is going to attain awareness to your audience.

You can run ads on Facebook for a specific limit of time, according to your budget. This is one of the strategies that will give you good results.

Use good and engaging titles for your posts and like it yourself. Also, spend more time online after you post something on Facebook because it might happen that your target audience will comment on your post. When they do so, thank them for commenting on your post. Doing so will engage more people and boost your post.

Social media

  • Keep track of progress:If you’ll not track the progress, you’ll not come to learn whether the strategy is working for your business or not. One of the important things to do is to measure the engagement, likes, conversations, and click activity. If you don’t learn whether your strategies are performing effectively or not, you’re just wasting your time and efforts. Check the performance on regular basis and fine tune your efforts to optimize performance.

Posting daily on Facebook, providing relevant and shareable content and engaging with your target audience are the strategies that you must include in your Facebook marketing. This will make more people interested in your business and it’ll get successful. If you’ll follow the above-mentioned strategies for Facebook marketing and social media marketing, your business will grow effectively online and it’ll yield better results.