Instagram is one of the fastest-growing social media platforms and a great way to reach potential customers, engage your current customers and generate word-of-mouth referrals. For this reason, it has become a critical tool for many brands that want to measure their ROI on marketing campaigns. While Instagram is often thought of as a simple image sharing platform, it can actually be a complex source of data on your business. Here, you’ll learn how to analyze your Instagram performance by looking at both the visual and textual data that can be easily measured and analyzed.
Track Instagram Users with Hashtags
The first step to measuring your performance on Instagram is to track users that tag your company in their posts. Searching for a hashtag gives you access to all of the user generated content that is associated with that specific hashtag. In addition to tracking the number of times that users are tagging your brand in posts, you can also track the type of posts that they are using. You can either search for a specific hashtag relevant to your business or use the Explore functionality. Finding one of the best places to get instagram likes can help you improve your brand’s online presence and attract more potential customers to your website.
Measure Engagement with Likes, Comments, and Repins
Once you’ve successfully measured the number of users that are tagging your company in their posts, you’ll want to also measure the other engagement metrics. The most popular way of measuring engagement on Instagram is by tracking the number of likes, comments and repins. You can track all three types of engagement simultaneously with the likes and comments metrics. The repin metric is measured through a combination of both likes and comments and it doesn’t have an exact formula associated with it.
Track Your Competitors
One of the biggest mistakes that many businesses make is not tracking their competitors. You can use the hashtag or Explore functionality to find your top competitors and track how they are ranking on Instagram. This data can help you determine the types of posts that are most effective as well as how you plan to beat your competition.
Analyze Hashtags with Keyhole
The easiest way to analyze hashtags is by using a third-party app called Keyhole. The free version of this app allows you to track your hashtag and see how much engagement it is generating. It’s important to track hashtags that make sense for your business. For example, if you are a restaurant then you’ll likely want to use hashtags like #foodporn, #foodography and #cheflife. If you sell luxury apparel then the hashtags that will be most relevant are #luxurylifestyle and #fashionista.
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