The best advertisement in the world won’t help you if your website is not in rank to search engines or customers can’t figure out how to check out. It is also critical to ensure that you have a firm grasp on search engine optimization (SEO) and content marketing and marketing strategies that complement your advertising efforts. You can also check ecommerce digital advertising Toronto.
So, before we get started on how to create a successful eCommerce advertising strategy, there are a few things we need to go over.
- Become familiar with your target audience
Before entering into this you need to answer few question by yourself like, who is your intended audience? Not just their age and income though those are important, too what is important to them? What drives them? What issues do they need to address?
You must first create a buyer persona before you talk about budgets and ad copy. This will assist you in creating ads that speak directly to your audience’s needs, wants, and pain points. Your Facebook audience insights or Google Analytics account audience report are both excellent places to start..
Google Analytics audience report
Google’s Audience report also tells you where your audience comes from, what parts of your site they visit. Take ecommerce digital advertising Toronto, Google Analytics Audiences report screenshot.
This report can be filtered in a variety of ways to for example, which audiences are joining your website.
- Check to See If Your eCommerce Website Is Optimized
Before you begin paying to drive traffic to your online store, you must ensure that your website can handle the traffic and convert those visitors once they arrive. Here are some things to look into before you start advertising:
Make sure you are mobile-friendly: To ensure that customers can easily navigate your site on mobile, use Google’s Mobile-friendly testing tool. Because mobile devices account for more than half of all online traffic, this is critical to eCommerce success.
Provide several payment options: If their preferred payment method is not available, more than half of buyers will abandon the purchase.
Keep It Super Simple (KISS): Lost sales from cart abandonment can cost you more money. Keep the sales process as simple as possible, and make it as simple as possible for customers to give you money!
Once you have completed these steps, you’re ready to begin developing a solid eCommerce marketing and advertising strategy.
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